Category: Marketing

December 17, 2024 /

In the ever-evolving digital landscape of 2025, the role of Search Engine Optimization (SEO) continues to be pivotal for any website aiming to thrive online. Despite the advancements in AI, the proliferation of voice search, and shifts in consumer behavior, SEO’s relevance has not diminished; in fact, it has evolved to meet new challenges and opportunities.

AI-Driven Search and User Intent: The integration of AI into search engines has transformed how SEO is approached. Search engines now better understand user intent, meaning that SEO strategies must focus more on providing answers rather than just keywords. In 2025, optimizing for conversational queries and AI-generated search experiences is crucial for maintaining visibility on search engine results pages (SERPs). This shift towards understanding and catering to search intent underscores SEO’s importance in delivering relevant content to users.

Zero-Click Searches and SERP Features: With the rise of zero-click searches, where users get their answers directly from the search results without clicking through to websites, SEO strategies need to adapt to secure visibility in featured snippets, knowledge panels, and other SERP features. Ensuring your content is structured to answer queries directly can help capture this traffic, which is increasingly significant.

Enhanced User Experience (UX): Google’s emphasis on user experience through metrics like Core Web Vitals has made UX a central component of SEO. Fast load times, mobile optimization, and intuitive site navigation are not just good practices but ranking factors. In 2025, providing a seamless user experience is a non-negotiable aspect of SEO, directly impacting engagement and conversion rates.

Local SEO for Hyper-Relevance: As consumers continue to seek hyper-localized information, local SEO becomes more critical than ever. Businesses that optimize for local search will see increased visibility in local packs, Google Maps, and voice search queries like “near me” searches, which can drive foot traffic or local business inquiries.

Brand Authority and Trustworthiness: Google’s focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles for content evaluation means that SEO isn’t just about keywords but also about establishing your site as a credible source. In 2025, SEO strategies include not only technical optimization but also content that showcases deep industry knowledge and trustworthy authorship, enhancing your brand’s authority.

Adapting to Algorithm Changes: Search engines like Google are expected to continue updating their algorithms to counter spam, improve relevance, and enhance user experience. SEO in 2025 requires agility; staying informed about these updates and adjusting your SEO practices accordingly is essential to maintain or improve rankings.

The Role of Video and Visual SEO: With visual search becoming more prevalent, optimizing images, videos, and other multimedia content for SEO will be key. This not only aids in user engagement but also taps into new search behaviors like visual queries through tools like Google Lens.

Sustainable Traffic Strategy: SEO offers a sustainable way to attract traffic. Unlike paid advertising, which stops once the budget runs out, SEO can provide long-term benefits. In an era where digital marketing costs are rising, SEO remains a cost-effective tool for businesses looking to grow their online presence in 2025.

As we navigate 2025, SEO isn’t just surviving; it’s thriving by adapting to new technological advancements and user preferences. It remains an essential strategy for any website looking to enhance visibility, build trust, and drive quality traffic. Whether you’re a small local shop or an international corporation, SEO should be at the core of your digital strategy.

Now is the time to assess your website’s SEO health or to start building an SEO strategy that aligns with the trends of 2025. If you need help, consulting with SEO experts or using comprehensive SEO tools Quanthym can guide you in optimizing your site for both current and future search landscapes. Feel free to contact us to receive your free SEO audit.

April 14, 2023 /

Mother’s Day is a prime opportunity for online marketers to boost their sales and engage with their audience. According to the website Ebbo, 74% of Mother’s Day shoppers won’t even begin to start shopping until April (many will start in May). While most Americans are planning to shop for mom this Mother’s Day, 84% of us plan to do so online. As the big day approaches, it’s essential to be well-prepared to make the most of this special occasion. Here are the top 5 tactical strategies that online marketers should implement to ensure a successful Mother’s Day.

Leverage Email Marketing

Email marketing is a powerful tool for online marketers, especially during holidays like Mother’s Day. Segment your email list based on demographics and preferences to send personalized offers and gift suggestions. Create visually appealing and mobile-friendly email templates with compelling subject lines to increase open rates and conversions. Schedule a series of emails leading up to Mother’s Day to keep your brand top of mind for gift-givers. Do not assume everyone knows when mother’s day is… many will forget or it will just not be top of mind.

Optimize Your Website and Landing Pages

Ensure your website and landing pages are optimized for Mother’s Day traffic. Create dedicated Mother’s Day sections or pages on your site that showcase gift ideas, special offers, and promotions. Make it easy for visitors to navigate and find relevant products. Implement SEO best practices to rank higher in search results and drive organic traffic to your site. Don’t be afraid to write a few blog posts about your top selling mother’s day gifts or even drop a countdown clock up so customers know when the last day to shop before mother’s day is. 

Utilize Social Media Advertising

Social media platforms like Facebook, Instagram, TikTok, and Pinterest are ideal for promoting Mother’s Day offers and gift ideas. Create eye-catching visuals and engaging ad copy to target your audience effectively. Use platform-specific features like Facebook’s Lookalike Audiences, Instagram Stories, and Pinterest’s Promoted Pins to reach potential customers. Remember to capitalize on a mix of relevant generic and trending hashtags #mothersday2023. Make sure to monitor ad performance and adjust your targeting and budget accordingly.

Launch a Limited-Time Mother’s Day Influencer Campaign

Partner with influencers who resonate with your target audience to create authentic content promoting your Mother’s Day products and offers. Influencers can help you reach new customers and generate buzz around your brand. Coordinate a limited-time campaign that incentivizes followers to make a purchase within a specific time frame, creating a sense of urgency. Share your hashtag strategy with your influencers to maximize or perhaps even own a holiday hashtag. 

Implement a Remarketing Strategy

Remarketing is a powerful way to re-engage potential customers who have previously interacted with your brand. Use remarketing ads from your advertising partners to target users who purchased this time last year. Display ads showcasing Mother’s Day offers and gift ideas to entice these users to return to your site and shop once again.

Implementing any of these 5 tactical strategies will help online marketers maximize their Mother’s Day campaign success. With careful planning, engaging content, and data-driven decision-making, your brand can create a memorable experience for consumers and increase sales during this special occasion.

Meet Multi-Layer Personalized Brand Safety: Your Online Marketing Shield

September 27, 2018 /

If you advertise your brand online, there’s a good chance your ads have been placed next to inappropriate content on the internet. 3 out of 4 brands have been exposed to online brand safety issues in the US alone, raising alarms for brand safety controls and policies that protect advertisers from unsafe placement.

Safe digital brand presence plays a crucial role in strengthening a company’s market position and attracting customers, while unsafe brand presence can lead to negative consequences, like online outrage, brand embarrassment, or much worse. As social media and ad presence have led to incredible growth for digital brands, there are also threats and risks associated with running automated campaigns. Keeping your brand safe is a demanding challenge, especially when it comes to how many online spaces are out there.

Brand Safety is an essential part of today’s programmatic media buying and marketers need to know how to protect their brands effectively.

Running Campaigns Online? You Need Brand Safety.

For example, let’s assume that you’re the head of marketing for an automotive brand. You would never want to have advertisements of your cars near online information about road accidents or alcohol consumption. But how can you avoid it when programmatic chooses placement without your knowledge?

It’s not a simple topic, especially today when ads follow users on different websites, often tailored to their preferences based on previously visited pages. Today’s internet is also driven, in large part, by user-generated content that can be difficult to identify. The media landscape is completely different from the one we knew a few years ago.

Real life examples show just how complex the problem can be. A recent The Times investigation revealed that that “some of the world’s biggest brands were advertising on YouTube videos showing scantily clad children that attracted comments from hundreds of pedophiles”. Dozens of global and popular brands with ads appeared on those videos.  YouTube’s brand-safety issues may be one of the main factors, which caused its ad sales to flatten during 2018.

Today, digital marketing brands must absolutely avoid presenting their brands in the contexts which can have negative consequences. Luckily, tools and technologies are on the rise to keep brand safety instact, while making it simple and painless for the marketers running their campaigns.  Continue reading

5 Performance Campaign Stats Every Effective eCommerce Manager Should Monitor 

March 29, 2018 /

When planning an online campaign, we have a number of providers and a million options to choose from. Selecting the right one for your business without proper due diligence is virtually impossible and may lead to suboptimal results. This is the reason why multiple retargeting strategies and different techniques to expand access to selected users have been developed. Today, it is obvious that using a single retargeter is not always optimal. In fact, running 2 to 3 retargeting campaigns with different providers can bring much better results. I was interested to learn from a VP of Marketing for a Top 250 eTailer that found that utilizing as many as 3 retargeters would drive incremental revenue. Having said that, what is the best way to measure performance campaigns and evaluate the effectiveness of an online store’s marketing efforts?

In most cases, evaluation of effectiveness is a limited process, which only involves checking the number of clicks generated by each studied solution. This in turn compromises the reliability of such information and leads to wrong decisions. A solid knowledge of correctly calculated online marketing indicators is something a specialist should rely on.

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What every marketer should know before Black Friday and Cyber Monday

November 10, 2017 /

What every marketer should know before Black Friday and Cyber Monday

Brace yourselves! Black Friday is coming. This most important holiday of the e-commerce industry  will take place on November 24th. Coupled with it, Cyber Monday will arrive three days later on November 27th. According to Adobe Digital Insights, Black Friday in 2016 surpassed $ 3 billion in online sales, moreover it was first such day ever to drive $ 1 billion in mobile revenue. Cyber Monday set a new all-time record for online sales: $ 3.45 billion! This year we will probably witness another records.

This progress is also shown by RTB House aggregate data from campaigns over 40 countries around the world. Last year the conversion rate (the ratio of the actions taken to the number of clicks on the ad) of the Black Friday and Cyber Monday campaigns were nearly 70 % and almost 30 % better than average CTR for November 2015. In turn, the total traffic on the observed websites was higher by more than 30% in Black Friday and 20 % on Cyber Monday.

We all have been there – huge queues in the stores and hundreds of thousands of customers fighting (often literally) for the most favorably discounted products. Therefore more and more people are buying online – comfort and peace of mind are a real value. Together with my team in RTB House, a global technology company specializing in advertising based on advanced retargeting scenarios, we have analyzed hundreds of campaigns in over 40 markets to identify 3 ways to increase efficiency during upcoming sales.

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