When to Bring in a Fractional Chief Revenue Officer, Chief Growth Officer, or Strategic Advisor Companies tend to think about hiring growth leadership only when something breaks. Pipeline slows. Customer acquisition stalls. A product launch underperforms. Sales and marketing start pointing fingers at each other. But in many cases, the most effective time to bring…
Are lazy sales people causing inbox fatigue? No one looks at anything I have posted before reaching out… what has happened? Over the past year, a familiar narrative has surfaced among founders, fractional executives, and sales leaders: LinkedIn does not work anymore.Social selling is dead.Outbound is broken. These statements are not market observations. They are…
Last month, I had the opportunity to attend the Global App Economy Conference in Washington, D.C. I was there representing Quanthym and, more importantly, the founders, operators, and growth-stage companies we support every day. It was not just another industry event. It was a convergence of policymakers, technology leaders, platform stakeholders, and digital economy advocates…
In the ever-evolving digital landscape of 2025, the role of Search Engine Optimization (SEO) continues to be pivotal for any website aiming to thrive online. Despite the advancements in AI, the proliferation of voice search, and shifts in consumer behavior, SEO’s relevance has not diminished; in fact, it has evolved to meet new challenges and…
Mother’s Day is a prime opportunity for online marketers to boost their sales and engage with their audience. According to the website Ebbo, 74% of Mother’s Day shoppers won’t even begin to start shopping until April (many will start in May). While most Americans are planning to shop for mom this Mother’s Day, 84% of…
So you have recently stumbled across ChatGPT. After creating your free OpenAI account, you type in a few initial queries. Once you have exhausted your silly questions you move onto the serious ones. You can see the power, the results are so much more detailed than anything you have ever seen on a search engine…
It seems like each and every day now a new AI announcement is made. Given all of the recent updates I wanted to revisit my predictions for AI in Programmatic Media and follow up with a part 2. Below you will find more areas in Programmatic Advertising that I foresee being effected by AI. AI-Powered…
While so many people are listing the roles that AI will be replacing over the next few years, I thought it would be fun to identify some of the new opportunities AI will create for us all. Artificial Intelligence (AI) is an industry that is experiencing rapid growth, which is transforming our lives and the…
Artificial Intelligence (AI) has become an integral part of programmatic media buying. Its ability to analyze vast amounts of data and automate complex tasks has made it a valuable tool for digital marketers. With the evolution of AI technology, the future of programmatic media buying is expected to be more efficient and effective. AI and…
Gary Burtka and Leanne Skipper host this Brand Safety Presentation, How to Avoid Jaw Droppingly Bad Adjacencies to Protect the Brand, from IRCE in Chicago in 2019. They discuss brand safety across traditional online display, affiliate, and programmatic display channels. You can download the entire presentation from Slideshare here.