Client Overview
High Rise Beverage Co. is a premium functional beverage company operating in the highly competitive CBD and Delta-9 THC category. With strong branding and product-market fit, the company needed a scalable digital foundation to unlock sustainable growth.
They engaged Quanthym to modernize their technical stack, improve search visibility, optimize ecommerce infrastructure, and drive revenue across owned channels.
The Challenge
High Rise Beverage Co. had strong brand positioning and product-market resonance, but their digital ecosystem was not structured to support scale.
The core issue was not traffic. It was infrastructure maturity.
As a regulated CBD and Delta-9 THC beverage brand, High Rise operates in a constrained advertising environment. This means organic visibility, data integrity, lifecycle marketing, and technical precision are not optional, they are foundational growth levers.
At the start of engagement, the business faced three strategic barriers:
1. Limited Digital Infrastructure
Tracking systems were incomplete, ecommerce analytics were underutilized, and platform architecture restricted paid media eligibility. Without clean data and structural readiness, optimization and scale were constrained.
2. Shallow Organic Footprint
The site lacked depth in indexed content, structured SEO optimization, and search enhancements. This limited non-branded keyword visibility and suppressed long-term compounding growth.
3. Underutilized Owned Channels
Email automation, cart recovery systems, and content expansion initiatives were not fully deployed, leaving revenue on the table and reducing customer lifetime value potential.
The Strategy
1. Build a Scalable Digital Foundation
Before driving incremental traffic, we rebuilt the measurement and technical infrastructure required for intelligent growth.
The objective was to ensure:
- Accurate ecommerce attribution
- Platform eligibility for paid expansion
- Structured product architecture
- Clean data collection across channels
Without this foundation, any marketing investment would have been inefficient and non-compounding.
2. Expand Organic Authority Through Structural Depth
Rather than chasing isolated keywords, we expanded the site’s indexed footprint and topical authority.
This involved:
- Increasing indexable content depth
- Deploying structured data enhancements
- Enabling search snippets
- Improving internal architecture and crawl efficiency
The goal was to transform High Rise from a brand with limited search presence into a domain capable of compounding organic visibility across branded and non-branded high-volume terms.
Organic search was positioned as a long-term acquisition asset, not a campaign.
3. Activate Revenue Capture Across Owned Channels
With infrastructure stabilized and authority expanding, we implemented revenue recovery and lifecycle systems to monetize existing traffic more efficiently.
This included:
- Automated cart recovery
- Structured seasonal campaigns
- Conversion-focused UX enhancements
The objective was to improve revenue per visitor while organic growth accelerated.
Results Snapshot
*Image taken from client SEM Rush account.
| Channel | Outcome |
|---|---|
| Organic Clicks | +402% QoQ |
| Organic Impressions | +772% QoQ |
| Indexed Pages | 41 → 155 |
| Recipe Pages Added | 61 |
| Holiday Email Revenue | $15K |
| Abandoned Cart Revenue | $1.3K |
| Snippet Clicks | 4K+ |
| Estimated Organic Value | ~$14K |
Results in Detail
SEO Expansion & Indexing Results
- Increased indexed pages from 41 → 155
- Launched a Recipe Content Initiative, adding 61 newly indexed optimized pages
This significantly increased topical authority and non-branded keyword exposure.
SEO Performance Impact
Q4 vs Q3 Results (Google Search Console)
- +402% Organic Search Clicks
- +772% Organic Search Impressions
- Achieved an all-time high of 11,000 organic clicks in a 4-week period
- Enabled Google search snippets driving 4,000+ organic clicks in Q4
- Non-branded CBD/THC keyword visibility surged
SEM Rush estimated the organic traffic value at nearly $14,000 equivalent in paid media value.
Email Revenue Activation
Holiday Campaign Performance
- 4 Campaigns Delivered
- $15,000 Revenue
- 159 Orders
- 1,541 Clicks
Abandoned Cart Launch
- $1,371 Revenue
- 22 Orders
These programs were built from scratch and immediately monetized latent demand.