Case Study: North American Market Launch for PayEye
Client Overview
PayEye, a pioneering biometric identification company based in Wroclaw, Poland, developed the world’s first biometric iris + facial point-of-sale (POS) device. With ambitions to expand to North America, PayEye partnered with Quanthym to establish its brand presence, engage early adopters, and build consumer trust in biometric payment technology.
Challenge
Entering the North American market with cutting-edge biometric technology required a strategic approach to gain market acceptance. PayEye needed a team that could navigate complex regulatory landscapes, set up pilot programs in high-traffic areas, and engage potential users through experiential marketing.
Solution
Quanthym’s fractional team executed a comprehensive market entry strategy, handling every detail from operations to consumer engagement:
High-Impact Pilot Program: Within four months, Quanthym secured eight pilot locations, including retail stores, restaurants around the Michigan State University campus. Test devices were also provided to the MSU biometrics department for student testing & learning. The first biometric transaction took place at Barrio Restaurant in Lansing, MI, covered by WILX news, where renowned biometrics professor Dr. Anil Jain completed the inaugural purchase. This event not only showcased the technology but also amplified its credibility through Dr. Jain’s endorsement.
Consumer Engagement Strategy: Quanthym hosted interactive events at pilot locations to introduce PayEye directly to consumers. These events attracted over 550 participants, resulting in nearly 1,000 biometric transactions during the pilot period. This hands-on approach enabled potential users to experience the seamless, secure payment method firsthand, building trust and driving adoption.
The average person’s response.
Operational Setup: Quanthym established PayEye’s North American office and built a go to market team including a mix of sales, marketing, and operational resources to enable & support the pilot. By handling these operational elements, Quanthym allowed PayEye to focus on scaling and refining their product for this market.
Results
Quanthym’s pilot program provided invaluable insights and positioned PayEye for broader North American expansion. The strategic placement of devices, coupled with effective consumer engagement, generated significant interest in PayEye’s technology, helping it gain traction in a competitive market.
564 total unique users
882 total transactions
$37.33 was the average transaction value
$32,923.55 in total transactions
*All data as reported by Stripe
Conclusion
Quanthym’s data-driven, full-service approach empowered PayEye to successfully launch a transformative biometric solution in North America. By combining operational excellence with hands-on consumer outreach, Quanthym set the stage for PayEye’s long-term growth and established its brand as a leader in secure, next-generation payment solutions.
