Senior GTM guidance—without hiring a full-time leader

Weekly/biweekly decision support to clarify ICP, messaging, priorities, and pipeline mechanics—plus a simple operating cadence you can run.

Book a 20-minute Fit Call Now

Stop guessing what to do next.
The Advisory Retainer gives you a senior GTM operator in your corner—so you can make better calls faster, keep your team focused, and build a repeatable cadence across marketing + sales.

You’ll leave each month with:

  • A clear set of priorities (and tradeoffs)
  • A 30/60/90 execution backlog with owners
  • KPI definitions + a baseline measurement plan
  • Fewer “random acts of marketing/sales” and more controlled weekly progress

Who it’s for

Best fit if you’re:

  • A founder-led team (Seed–Series A) that needs senior GTM judgment without the burn
  • A GM/VP operator wearing too many hats across sales + marketing
  • A team that has activity but lacks a clear plan, operating rhythm, or pipeline hygiene

Not a fit if you’re:

  • Looking for a pure “done-for-you” execution team with zero internal ownership
  • Needing immediate outbound meeting volume (we offer Business Development packages if this is needed)

This retainer is built to improve:

  • Roadmap clarity (what to do next, and why)
  • Speed of decision-making (fewer stalled debates)
  • Pipeline operating cadence (weekly rhythm, stage hygiene, next steps)
  • Channel prioritization (what to double down on vs. cut)

Every month, you get standardized artifacts:

  1. Monthly Decision Memo (1–2 pages: priorities, tradeoffs, next bets)
  2. 30/60/90 GTM Backlog (sequenced, with owners and dependencies)
  3. KPI & Dashboard Spec (definitions + baseline and reporting cadence)
  4. Quarterly GTM Review & Reset (strategy refresh + new bets)

Calls + support:

  • Advisor: 2 calls/month (weekly async support in between)
  • Bronze: 4 calls/month (deeper operating cadence + faster iteration)
  • Written follow-up within 48 hours after each call

How it works (simple 4-step)

1) Intake + baseline (Week 1)
We collect your current context (ICP hypotheses, funnel/CRM snapshot, channel history, constraints) and define baseline KPIs.

2) Align on “the GTM operating system” (Week 1–2)
We set the cadence: what gets reviewed weekly, what decisions get made, and how progress is tracked.

3) Run the cadence (Ongoing)
You get calls + decision support + a living backlog that drives weekly execution.

4) Reset quarterly (Every 90 days)
We review what worked, what didn’t, and update the plan based on real data.

FAQs

Is this “consulting” or will we actually get tangible outputs?
You’ll receive standardized artifacts monthly (Decision Memo, 30/60/90 backlog, KPI spec) plus a cadence that turns decisions into execution.

Do you work with both marketing and sales?
Yes—this retainer is designed for capability breadth (messaging, channels, pipeline mechanics, and GTM sequencing).

How do you prevent scope creep?
We sell outcomes and artifacts, then staff internally with hours. The cadence + deliverables keep work bounded and measurable.

Can we start with a pilot?
Yes—pilot-first is available so you can validate fit and operating rhythm before committing long term.